Transform your sales & career today

Guy Van Ginderen, the leading sales trainer for engineers and technical professionals, is here to boost your sales skills and elevate your career.

At Wheel of Success, our mission is to empower you with the tools, knowledge, and strategies needed to thrive in your role. Start your journey toward excellence in sales and a more fulfilling professional life.

Leading companies trust in Guy:

Guy Van Ginderen is a seasoned sales management trainer and coach with over two decades of experience in empowering engineers and technical professionals to excel in sales roles. As the Founder of Prime Performance, Guy has developed and led numerous successful sales and management training programs, including collaborations with industry giants like ABB. His expertise lies in transforming technical knowledge into practical sales skills, driving both personal and organizational success. Guy is committed to helping professionals thrive in environments where human interaction and relationship-building are key.

At Wheel of Success, we believe in the powerful analogy of the wheel when it comes to creating and sustaining success. Like a wheel, success starts with an initial push, gaining momentum as you consistently apply effort and innovative ideas. As the wheel spins faster, it overcomes inertia, leading to unstoppable progress. By continually fueling the wheel with fresh perspectives and strategies, your journey to success accelerates, driving you toward greater achievements. Take the next step and let your wheel of success spin stronger and faster.

What industry leaders have to say

“ I have worked with Guy on a number of occasions where his unique skill set and interactive engaing approach really connects with the audience. For anyone looking to a training partner to step their sales training program forward then look no further. ”

Dean Phipps, Global Sales Manager, Electrolux Professional
“ Wheel of Success has been a game-changer for our team. Guy Van Ginderen's approach to sales training has equipped us with the tools and confidence to excel in a competitive market. The momentum we've built since engaging with his programs is undeniable. ”

Ad van den Noort, Managing Director Cluster West, LAPP cables
“ Guy's Wheel of Success is not just a concept; it's a transformative experience. Our sales force has seen remarkable improvements in both efficiency and effectiveness, thanks to the innovative strategies we've gained. ”

Magnus Pousette, Vice President, Asea Brown Boveri, Process Automation Service
“ Partnering with Guy and Wheel of Success has been one of the best decisions for our global sales team. The insights and methods we've learned have significantly boosted our sales performance across the board. ”

Fredrik Betts, Global Sales Manager, Alimak